Lightdesk Product logo mark and branding

Rapid Business Systems commissioned a visual identity solution for a software product called LightDesk.

The light weight aspect was something to bring through into the identity. After several concepts the ideas settled on a feather icon with a cloud like form, and using a common typeface of Myriad with a selection of weights that can work both digitally and in print.The word 'Light' was created in the lighter weight of the font family, to emphasis the attributes of the identity.

The guidelines put together outline the use of the logo – spacing, sizing colours and placement, as well as how not to use the logo. A formal colour pallet has been established for furthering the identity and a font family established and how it is used in literature to support the identity. Furthermore by using the space from the 'k' in LightDesk, a device (shape) was formed to help create more association to the software product. Due to the shape being triangular, it also forms a sort of light source to help further this idea of 'light' in a slightly different connotation.

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