A Multi-disciplined freelance graphic designer with a wide range of knowledge in digital and print design.

Specialising in visual identity, brand creation, iconography and a flair for illustration.
Service offerings

Visual Identity and branding
From complete overhauling to simply refreshing an existing brand, including logo assets and brand style guidelines; colours, fonts, devices, tone of voice, icon sets, images and any required social assets and collateral for initial setup.

Website design
From the initial site navigation diagram to the design of all pages (or key page designs). A responsive mobile view and a working prototype of the website design are included.

Assets are all packaged along with the supporting Adobe XD artwork that can be forwarded to your front-end developers.
For startups and small businesses willing to take things into their own hands, I can offer onboarding to SquareSpace, creating a stunning responsive website through the platform plus offering some guidance on usage.
Web graphics
Multi-platform designs for social media, digital adverts, takeover banners, event graphics, simple animations, carousel designs and more.
Presentation design
Look sharp with a clean, concise and well-branded presentation for your next big conference or client meeting.
Infographic  / digital literature / Forms
Utilise design to make complex information digestible to your customers, these can be interactive with links, videos and other features. On board clients with branded PDF forms, using the Form Fill in Adobe Acrobat. 
Printed collateral
design and print-ready files for business cards, flyers, brochures (including any special print requirements such as Pantone use, spot UV, etc), catalogues, exhibition graphics, stationery, apparel, packaging design and more.
Iconography and Illustration
Add to your business brand equity with a dedicated icon set, or liven up your promotional campaigns with various illustration styles that can quickly become part of your brand style. 
Industry knowledge
I work with businesses in a variety of different industries. Knowledge of these areas can often be useful when considering the design. Here are just some of the sectors I have good knowledge and experience in:
• Creative
• Health and Fitness 
• Education
• Technology
• Finance
• Engineering
• Retail
• Security
• Dentistry
New business ventures are often something I get involved with; from small businesses to creative agency startups.

With design support and knowledge to help guide them with a good process and give them the tools, they need to grow as a business.
Creative agencies
Working alongside and support marketing and creative agencies. Here are just some of which that I’ve worked with both past and present:
• Foretell Digital
• Fit Club Agency
• Catalyst
• Align and Pull
• Masters Allen
• The Media Group
• Diversity
Direct business
Working with businesses directly as design support. Here are some of the prominent organisations I’ve worked with both past and present:
• Bloomsbury Education
• Hodder Education
• Macmillian Education
• Blackwell’s
• Holland & Barrett
• Universal Music Group
• Anax USA
Little more about me:
My name is Ash Paul Smith, I've been working in the creative industry for the past 18 years. 
I have a passion for brand identity and development, illustration and iconography.
I have extensive experience working on print and digital mediums for marketing and design agencies to direct businesses. 
So if you're looking for a freelance creative to help on small or large projects, then feel free to get in touch.
Outside of work, I'm a keen trail and mountain runner and generally passionate about the outdoors and fitness. 
"We've been working with Ash regularly for over 6 years when we don't have enough design capacity internally. He has been a fantastic asset to our agency, really responsive, reliable and flexible. I am reluctant to recommend him, as I would prefer to keep him as our secret. : )"
Sarah (Co-Owner & Director at Catalyst Marketing Agency)
"Ash is fantastic to work with – his application, enthusiasm and range of capabilities mean he has excelled in each design challenge we’ve posed to him. He is a creative, clean and concise designer, who takes care of every campaign to bring ideas that work for the audience, branding and the overall vision of the client.  I would have no hesitation in wholeheartedly recommending Ash as a designer."
Clemmie (Macmillian Education / Bloomsbury Education)
"I've had the pleasure of working closely with Ash on several projects and I have always found him to be a great asset to our team. Ash can deliver a brief but also the vision and creativity to take it to the next level. Ash can think outside the box, work to tight deadlines and add value to any project he works on. I always enjoyed working with Ash as he has the confidence to challenge a brief and brings his ideas forward."
Sudhir (Director, Author & Master Growth Architect at Origin)
"Ashley is a wonderful human being and designer. I contacted Ashley to work on some branding for two businesses I worked for and he's done lots of work for me over the years. He's incredibly professional and patient and understands how to communicate with design. I can highly recommend Ashley!"
Charlie (Charlie Whyman business and marketing strategy)
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