Welcome to APS Design, I'm Ash. 
I work as a freelance Graphic Designer.
I focus on the visual communication of your business or venture and I’m an expert in creating brands.
I work on many aspects of business visual communication, from setting up logos and branding to website design, social media graphics, printed media, infographics and even illustration, among many others.
I specialise in:

It’s important to make your identity visually pleasing, but also functional. It is good practice to get this right in the first instance, and have something that will work anywhere both in print and online.

A brand guideline serves as a visual framework so everyone can work from the same page. It gives your business better control over how you do things with your visual communication.

One of the biggest factor of design is layout. The same rules apply from working on printed media as it does on web design, getting the right balance is crucial in getting the message across without boring the audience. 

Web presence
Some brands are hardly even seen outside their online presence., so i’s crucial to get your website right. I design the look and user experience of the site so its not only easy to digest information but functional and easy to use as well.

Social Media
Social media campaigns can be tricky. Getting the right graphics and formats can make your business look professional and consistent, creating the much needed trust. 

Facts and statistics with lots of information can be hard for an audience to digest. However with the right  layout, and graphics information can be broken down and made interesting, keeping the audience engaged.

Icons are really useful when you have different offerings or elements to your business that you want to communicate. Yet many brands stick to standard icon sets, that can sometimes look out of place. Why not emphasise your brand with your own branded icons?

Like good photography, good illustration, that works well with your brand, not only keeps your audience engaged but it can also help explain more abstract ideas and functions of your business. 
The businesses I work with cover a variety of different industries. Knowledge on these areas can often be useful. Here are some the main ones I have experience working in:
• Creative
• Heath and Fitness 
• Education 
• Retail
• Finance
• Engineering
• Security
New business ventures are often something I get involved with; from small businesses to creative agency startups. With design support and knowledge to help guide them with a good process and give them the tools they need to grow as a business.
Creative agencies
Working alongside and support marketing and creative agencies. Here are just some of which that I’ve worked with both past and present:
• Foretell Digital
• Fit Club Agency
• Catalyst
• Align and Pull
• Masters Allen
• The Media Group
• Diversity
Direct business
Working with businesses directly as design support. Here are some of the prominent organisations I’ve worked with both past and present:
• Bloomsbury Education
• Hodder Education
• Macmillian Education
• Blackwell’s
• Holland & Barrett
• Universal Music Group
• Xplosive Ape
"Ash is fantastic to work with – his application, enthusiasm and range of capabilities means he has excelled in each design challenge we’ve posed to him. He is a creative, clean and concise designer, who takes care on every campaign to bring ideas that work for the audience, branding and the overall vision of the client. I’m always excited to see the first drafts come in, as I know that they will be eye-catching, quality designs which expertly cater to the brief.
Ash is very easy to communicate with, which makes discussing concepts and bouncing ideas around a smooth and enjoyable process, and always offers excellent advice and expertise. He is punctual, responsive with next iterations, and incredibly patient with implementing amends! Needless to say, I would have no hesitation in wholeheartedly recommending Ash as a designer."
Clemmie van Hasselt (Macmillian education / Bloomsbury Education)​​​​​​​
"I've had the pleasure of working closely with Ash on a number of projects and I have always found him to be a great asset to our team. Ash has the ability to deliver a brief but also the vision and creativity to take it to the next level. Ash has the ability to think outside the box, work to tight deadlines and add value to any project he works on. I always enjoyed working with Ash as he has the confidence to challenge a brief and brings his ideas forward."
Sudhir Kumar (Director, Author & Master Growth Architect at Origin)
"Ashley is a wonderful human being and designer. I contacted Ashley to work on some branding for two businesses that I worked for and he's done lots of work for me over the years. He's incredibly professional, patient and understands how to communicate with design. I can highly recommend Ashley!"
Charlie Whyman (Charlie Whyman business and marketing strategy)
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