A Multi-disciplined freelance graphic designer with a wide range of knowledge in digital and print design.

Specialising in visual identity, brand creation, iconography and with a flair for illustration.
Here's a little more depth to what services I offer:

Visual Identity
Visual identity is your logo, but also the look and feel of your brand to set itself apart from competitors giving it a unique standing in your industry.

I create new identities for your business or refresh old ones, and all the correct files are supplied so that your identity can be used and expanded on as your business grows.

Brand Guideline
A brand guideline serves as a framework so everyone can work from the same page. It gives your business better control over how you do things with your visual communication. A strong visual identity and brand guide can give your brand and business real-world value.
Guidelines can encompass everything from the identity use, font and colours, to the wording your business use, and the style or devices used in designs and imagery. 

Print Design
Much of the print work has been digitalised over the years, however, for some projects, the knowledge of print setup is still very much relevant. For example, setting up custom brochures for litho, with special colours or areas for spot UV, advert setup for magazines and newspapers and exhibition design and setup. These all require the right know-how to ensure they are designed correctly.

Web Design
Having an online presence is crucial, to giving your audience a place to get to know your business, and buy into your service or products.
For full website design to landing pages, for specific target marketing, I create the designs, prototype the website and once signed off, send all the relevant files and directions for a developer to pick up and build the website.

Social Media
When the world is already spending over $200 Billion in 2023 (Statista) on social media advertising, it's a no-brainer to ensure you put the work in to make sure you're engaging your audience as best as possible so you can cut through the noise. I have experience in designing graphics for campaigns, social posts, google ads, and all the relevant sizes of headers and profiles to ensure your business looks professional and up-to-date.

When you have lots of Facts and statistics to convey, it can be hard for an audience to digest. This is where an infographic can help break down the information using graphics, imagery and clever layouts, all in keeping with your brand or campaign style, to ensure a consistent and engaging way to get that information to your audience.

Icons are really useful when you have different offerings or elements to your business that you want to communicate. Yet many brands stick to standard icon sets found online, which can sometimes look out of place and not follow the same style. Detail is key, especially when you want to convey a strong brand and this is where having your own icon set adds value to your brand. 

Often overlooked, illustration can be a great way to convey an idea, or simply make your advertising stand out from the crowd. It can work as an addition to your branding or it can be used in specific campaigns using creativity to engage your audience. I can create illustrations in quite a number of styles, from digital to hand drawn and it can be quite specific, but the outcome can really stand out.
Industry knowledge
I work with businesses in a variety of different industries. Knowledge of these areas can often be useful when considering the design. Here are just some of the industries I have good knowledge and experience in:
• Creative
• Health and Fitness 
• Education 
• Retail
• Finance
• Engineering
• Security
New business ventures are often something I get involved with; from small businesses to creative agency startups.

With design support and knowledge to help guide them with a good process and give them the tools, they need to grow as a business.
Creative agencies
Working alongside and support marketing and creative agencies. Here are just some of which that I’ve worked with both past and present:
• Foretell Digital
• Fit Club Agency
• Catalyst
• Align and Pull
• Masters Allen
• The Media Group
• Diversity
Direct business
Working with businesses directly as design support. Here are some of the prominent organisations I’ve worked with both past and present:
• Bloomsbury Education
• Hodder Education
• Macmillian Education
• Blackwell’s
• Holland & Barrett
• Universal Music Group
• Anax USA
Little more about me:
My name is Ash Paul Smith, I've been a freelance graphic designer and illustrator for the past 12 years working remotely for the last 6 or so years. I have built up my own portfolio of clients who I work with on a day-to-day basis,  but I'm always open to new opportunities. 
Outside of my work, I'm a keep trail runner, and mountain biker and enjoy many other outdoor pursuits. My partner and I have also worked with charities by fostering Cats and Dogs, and currently housesit full time looking after homeowners' pets. 
"Ash is fantastic to work with – his application, enthusiasm and range of capabilities mean he has excelled in each design challenge we’ve posed to him. He is a creative, clean and concise designer, who takes care of every campaign to bring ideas that work for the audience, branding and the overall vision of the client. I’m always excited to see the first drafts come in, as I know that they will be eye-catching, quality designs which expertly cater to the brief.
Ash is very easy to communicate with, which makes discussing concepts and bouncing ideas around a smooth and enjoyable process, and always offers excellent advice and expertise. He is punctual, responsive with the next iterations, and incredibly patient with implementing amends! Needless to say, I would have no hesitation in wholeheartedly recommending Ash as a designer."
Clemmie van Hasselt (Macmillian education / Bloomsbury Education)
"I've had the pleasure of working closely with Ash on a number of projects and I have always found him to be a great asset to our team. Ash has the ability to deliver a brief but also the vision and creativity to take it to the next level. Ash has the ability to think outside the box, work to tight deadlines and add value to any project he works on. I always enjoyed working with Ash as he has the confidence to challenge a brief and brings his ideas forward."
Sudhir Kumar (Director, Author & Master Growth Architect at Origin)
"Ashley is a wonderful human being and designer. I contacted Ashley to work on some branding for two businesses that I worked for and he's done lots of work for me over the years. He's incredibly professional, patient and understands how to communicate with design. I can highly recommend Ashley!"
Charlie Whyman (Charlie Whyman business and marketing strategy)
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