Brand and Visual
Design Expert.

Inspired by nature.
Crafted in North Wales.

Find out more
Contact me

Services

Visual Identity &
Branding System

I bring extensive experience in creating visually compelling brands for SMEs. From identity and mission to visual devices and tone of voice, every detail shapes how your business is seen and understood. My approach is rooted in clarity, consistency, and authenticity — crafting brands that feel considered, grounded, and connected, helping your customers engage naturally with your offering.

Brand Assets &
Visual Language

I design custom visual assets that extend and strengthen brand identities. From icon systems and bespoke illustration to graphic devices and patterns, these elements create a distinctive visual language that brings consistency, clarity, and character across every touchpoint.

Drop in
Design Support

Design support, exactly where you need it.
I integrate seamlessly into teams to deliver a wide range of marketing collateral — from well-defined brochures and system-driven catalogues to exhibition graphics, infographics, social assets, and presentations. Every piece is carefully aligned to your brand, communicating clearly and purposefully without unnecessary noise.

Contact me

With over 20 years of experience in brand and visual design, I’ve worked across marketing and creative agencies, in-house teams, and directly with clients. This has given me a broad, practical understanding of how design functions within real businesses — from strategy through to delivery.

Learn more
A smiling man with a beard and shaved head standing with arms crossed in front of a lake and mountains in black and white.
A laptop on a table displaying graphic design software with text in the design. A glass of water is positioned to the right of the laptop.
Black and white drawing of a dental emblem featuring a tooth in the center, surrounded by a flower scent, with words "NIGHT SHIFT DENTAL TECHNOLOGY" written around it in an outline style.

Case Studies

creating a refreshed, contemporary design that aligned with the existing brand and educational literature, while clearly distinguishing it from other catalogue ranges.

International Curriculum
Catalogue

Read Case Study

The aim was to move away from the traditional visual language of the dental industry and establish a bold, unconventional presence inspired by synthwave and electro aesthetics.

Graffiti Dental

Read Case Study

Odla

A web hosting and development start-up, wanted a brand identity centred on the concept of growth.

Read Case Study

  • "We've been working with Ash regularly for over 6 years when we don't have enough design capacity internally. He has been a fantastic asset to our agency, really responsive, reliable and flexible. I am reluctant to recommend him, as I would prefer to keep him as our secret. : )"

    Sarah / Co-Owner & Director – Catalyst Marketing Agency

  • "Ash is fantastic to work with – his application, enthusiasm and range of capabilities mean he has excelled in each design challenge we’ve posed to him. He is a creative, clean and concise designer, who takes care of every campaign to bring ideas that work for the audience, branding and the overall vision of the client. I would have no hesitation in wholeheartedly recommending Ash as a designer."

    Clemmie / Macmillian Education / Bloomsbury Education

  • "I've had the pleasure of working closely with Ash on several projects and I have always found him to be a great asset to our team. Ash can deliver a brief but also the vision and creativity to take it to the next level. Ash can think outside the box, work to tight deadlines and add value to any project he works on. I always enjoyed working with Ash as he has the confidence to challenge a brief and brings his ideas forward."

    Sudhir / Founder – Being Human Marketing Agency

  • "Ashley is a wonderful human being and designer. I contacted Ashley to work on some branding for two businesses I worked for and he's done lots of work for me over the years. He's incredibly professional and patient and understands how to communicate with design. I can highly recommend Ashley!"

    Charlie / Founder – Charlie Whyman business and marketing strategy

  • Ash is an absolute pleasure to work with, he took our ethos and created a logo and brand identity that showcased it perfectly. He was upfront and clear about cost and how he worked and is very responsive. We will definitely use his services in the future.

    Jason / Founder – Odla

Contact me

If you’re interested in working together, fill out the form with a brief overview of your project and I’ll be in touch soon.