Macmillan Caribbean Education, the client, requested an identity and sub-brand for a conference in Trinidad named 'Transforming for Tomorrow'. The brief specified a vibrant Caribbean theme, incorporating elements like feathers to evoke a festival atmosphere, and showcasing distinctive Trinidadian features. I opted for the Scarlet Ibis, the national bird of the island, integrating colours from the national flag with additional vibrant hues that complemented them. To maintain a playful tone, a font was selected that, while informal, remained highly legible.
