Xplosive Ape protein had some flavour updates introducing new flavour combinations to their range, along side updating the labels, a smaller 350g tub was produced and supporting campaign to highlight the new flavours going forward. The campaign was mainly digital based going across social platforms and the website.
The brief required imagery to visualise the flavours to make them more tempting, using the protein like mix splash and the relevant food to highlight the flavour to create interest. Also the use of some bold colour to make the campaign stand out but still reflect the branding.
