'Being Human, Marketing & Social Selling in a Digital World' – by Sudhir Kumar.
Cover Design and assets
For any book getting the cover right is essential. Here Sudhir wanted something striking, minimal, abstract and thought provoking. The idea came about by merging the idea of digital and human into one simple graphic. We narrowed it down to the 'brain' design as it seemed to cover all the bases in the best way possible.
The other parts of the project included setting up the diagrams in the book for print and some promotional items including some digital assets and a t-shirt design.
This is a really insightful book for anyone who's interested in building a better relationship with there audience, and not just for marketers!
