For this project I was tasked to create new branding and identity for a personal trainer who wants to focus more on helping older clients; moving more and staying active. With that in mind, I came up with the identity and branding with a geometric style using big shapes and fonts with tonal colours to weave both an active and original feel into the branding. Alongside the identity and branding, I created some basic templates for the client to use to create their own social media.
