Anax USA came to me for a complete brand identity overhaul. They came up with the name and wanted something bold, bright and creative, to suite their business persona and seperate themselves from the usual standards within the sector.
Taking a mix of design styles usually relating to retro/ synthwave and electro - in the sense of colour schemes and adding in shapes and other device tools within the brand style, to allow for a creative and open brandstyle that can be built upon easily, yet still be a strong recognisable style. I went forward with this proposal of brand style and they loved it.
