I was approached by the client to create a brand identity for a new venture in web hosting and development. Aimed at making the Internet accessible to small to medium-sized businesses, groups, and clubs, with the local community as the primary target audience.
The concept was centred around the idea of growth, and the name 'Odla' was provided in the brief, meaning 'to grow' or 'to farm' in Swedish.
I designed a simple yet effective leaf emblem, subtly incorporated into the negative space of the 'a' in the Odla logo. From this starting point, I developed the brand further, blending the contrasting elements of the business. I used an RGB-like scheme, but with modern variations of each colour, alongside simple device shapes and photography of organic elements, symbolising natural growth. This also established a link between organic networks and the web, focusing on plant photography that highlights the network of branches or leaf veins. This approach allowed the brand to stay true to its organic community-building ethos while also being forward-looking and technical.
