I was proud to be asked to develop the identity for Macmillan Education's 70 year anniversary in the Caribbean. The first step was to look at an idea brought to me on representing all the associated Caribbean countries into the logo. From here I took all the flags of the countries Macmillan work with and trying different ways to use either the flags or colours into the circle to represent the 0 of the 70. I came up with identity which picks out the colours of the flags but arranges each flags colour next to each other as they're arranged around the circle of the 0.
From here a multitude of collateral was created including posters, promotional pens, notepads, catalogue spread and social media graphics to help celebrate the landmark 70 years.
From here a multitude of collateral was created including posters, promotional pens, notepads, catalogue spread and social media graphics to help celebrate the landmark 70 years.
